Koe 声 · Digital Marketer · Milan

In a world full of echoes, your brand deserves a voice.

Digital Marketer · Social Media & Content

I'm Gaia, a 27-year-old passionate and creative digital marketer! I previously explored the world of short-form content and social media reporting, and I bring that experience to every brand I work with.

Get in touch → See the case studies
60K
TikTok followers on the channel I managed
+8K
organic LinkedIn followers in one year
3+
years in digital marketing
About

A voice, not an echo

I'm a creative digital marketer: I build editorial strategies, create content that reflects the brand's identity, manage communities and turn data into decisions. I've worked with international agencies, B2B companies and non-profit organisations, always with the same goal: making sure a brand gets heard.

I work in Italian and English, with an approach that blends method and creativity: every project starts with listening and ends with numbers.

Koe · 声 · "voice"

This is Koe: to me it's both a nickname and a way of seeing things. Everyone deserves a "voice", and that's exactly what this Japanese kanji means. In a world full of echoes, I want the brands I work with to be a voice, one that rises above the noise.

📍
Based in
Milan, Italy
📣
Focus
Social media & content
🗣️
Languages
Italian native · English fluent · German intermediate · French basic
✨
Approach
Data + creativity
Skills

What I do

Four areas that work together: from strategy to content, from community to numbers.

🧭

Content strategy

I develop tailored editorial strategies based on clear objectives, audience analysis, and brand positioning. Every piece of content is backed by a strong, data-driven vision.

🎨

Content creation

I create original content that reflects the brand's identity, from copywriting to visual design. I work across static and dynamic formats, optimized for each platform.

💬

Community management

I manage social interactions with an authentic and professional tone of voice, fostering engagement, loyalty, and organic growth.

📊

Analytics & reporting

I track performance metrics and turn data into actionable insights. Reports exist to keep improving results, month after month.

Method

How I work

Four phases, always the same. Everything else changes, because the brand does.

01

Let's analyse it!

Every project starts with an analysis, through listening and understanding. I take time to learn about the brand, its tone of voice, target audience, and goals. This phase is key to identifying needs, challenges, and untapped potential.

02

I have a plan.

I build a custom strategy that's realistic, aligned with the brand's identity, and tailored to the specific context (market, resources, channels). No one-size-fits-all solutions — just what fits best.

03

Creativity time!

I come up with original ideas and innovative formats that give the brand a fresh voice. Each project is a space to explore new languages, storytelling styles, and out-of-the-box content while staying aligned with the goals.

04

What's the lesson?

I analyze results and adapt the strategy along the way. Data helps guide smart decisions, always balanced with creativity and strategy.

Every brand is unique: my approach adapts to their voice and what truly works.

Case studies

Results, not promises

Four real projects: objective, strategy, creativity and numbers.

🚀

International marketing agency

Present in 3 countries · Instagram, LinkedIn, TikTok
AwarenessPositioningMultichannelMultilingual
Objective
Raise awareness and position the agency as an international player, with a voice that stays coherent yet is tuned to each channel.
Strategy
One tone of voice per channel: Instagram in English with a Gen Z feel, LinkedIn professional and in the local language (EN, FR, ES, IT), TikTok riding current trends with employees from the three countries as protagonists. Around 8 pieces of content per month, published in coordinated sets of three.
Creativity
Reels for events, campaigns and team building; carousels for news; press releases on LinkedIn. The astronaut suit as the brand's recurring "space" identity.
Results
+1,500
organic Instagram followers in one year
+8,000
organic LinkedIn followers in one year
~60,000
followers on the TikTok channel
🦷

B2B dental-industry company

Facebook, Instagram, LinkedIn, WhatsApp
AwarenessEngagementVideoB2B
Objective
Grow awareness and engagement for a company that only communicated through static, event-related content.
Strategy
A video-first 2026 plan across Facebook, Instagram and LinkedIn: products, promotions and industry professionals in the spotlight. Instagram broadcast and a WhatsApp channel to speak directly to the customer network; key content pinned.
Creativity
Training courses move from carousels to video, with professionals as the face of the brand.
Results
+100
organic Instagram followers in 3 months
+10%
LinkedIn audience
🌍

International non-profit organisation

International non-profit channel · team of 3
AwarenessCommunityStorytellingNon-profit
Objective
Give a recognisable voice to an international channel that was posting without a coherent plan.
Strategy
In a team of three: content about the organisation's values and key dates, a shift from static to video to reach 25-35 year olds, consistent community management and a broadcast channel for the community.
Creativity
Storytelling reels with calls to action, photos of participants at the 3-4 yearly events, the organisation's official colours with a fresh tone of voice.
Results
+2,500
organic followers in one year
+110
organic likes per post on average
🏙️

Local non-profit organisation

A small town · Instagram
AwarenessLead generationCommunityLocal
Objective
Become known in a small town and turn attention into new members.
Strategy
Organic content about events, awards, members and meetings; a shift from static to video; active community management to follow up with anyone showing interest.
Creativity
The organisation's institutional colours reinterpreted with a fresh, people-first approach.
Results
+200
followers in 6 months
2.6%
organic engagement rate
4+4
new and prospective members
Experience

The path so far

From data analysis to content: three years across an agency, a company and freelance work.

Jan 2026 — Present
Social Media & Marketing Specialistnow
Dental World
  • Ideation, production and scheduling of creative content for social channels and the website.
  • Creation and planning of social advertising campaigns (Meta and LinkedIn).
  • Multilingual communication: content produced and adapted in Italian, French, Spanish and English, calibrating tone and terminology.
Sep 2025 — Present
Social Media Manager & Content Creator
Freelance
  • Ideation, production and scheduling of content for social platforms.
  • Multichannel marketing strategies for content, newsletters and events, aligning short- and long-term objectives with the client's goals.
  • Creation and planning of social advertising campaigns.
Sep 2023 — Jul 2025
Digital Marketing Specialist
COSMIC | Short-Form AdTech Company (Retex / Alkemy+)
  • Multichannel marketing strategies for content, newsletters and events, in line with company objectives.
  • Ideation and production of content for social media (TikTok, Instagram, LinkedIn), blog, websites and newsletters, including visual assets and promotional videos.
  • Cross-functional collaboration and internal communication with PR agencies, media and departments to ensure quality and alignment.
  • Multilingual communication (IT, FR, ES, EN) with adaptation of tone and terminology.
  • Event and product coordination: planning, logistics, merchandising, space setup, reporting, sales and promotion techniques.
Feb 2023 — Aug 2023
Marketing Strategy & Analysis Intern
Publicis Sapient (Publicis Groupe)
  • Monthly and ad hoc data reports, social media analytics and social listening.
  • Dashboards and data visualization to support decision-making.
Education

Studies & tools

Strategic communication and languages: the foundations of everything else.

🎓

Master's in Strategic Communication

IULM University
Milan
📚

Degree in Translation and Interpreting

Carlo Bo University
Urbino · English and German
Tools
CanvaSocial media planningMeta Business SuiteMeta AdsTikTok AdsCapCut
Languages
Italian nativeEnglish fluentGerman intermediateFrench basic

Let's give your brand a voice

Social media marketing, content and community: let's talk about your next project. Get in touch — I'll be happy to reply.

✉️ gaia.k.sciancalepore@gmail.com 💼 LinkedIn

Part of 2 Potatoes 🥔 — the tech + creative duo